Shelley Sandzer steers deal for Wheelcake Island at Westfield

Shelley Sandzer, the leading specialist UK leisure property agency, has acted on behalf of the brand in a deal which will see Taiwanese pancake and snack brand,  Wheelcake Island, secure its first standalone site, due to open at Westfield London on November 15.

Having established their first location in Old Spitalfields Market, this signing signals a new type of destination for Wheelcake Island, exposing them to the dynamic atmosphere a retail and leisure centre has to offer. Facilitated by the Shelley Sandzer team, this deal will allow the brand to deliver their filled Taiwanese pancakes, including their most popular limited edition Biscoff special, which will be a permanent feature on the Westfield menu. Wheelcake Island strives to show off the best of Taiwan’s culinary culture, bringing a favourite childhood snack to a Western audience, with first class service and a relaxed dining scene.

JC Lin, Founder of Wheelcake Island, said: “The brief for our second location was to target a high footfall catchment with a mix of consumers – ranging from families to professionals – and Shelley Sandzer endorsed Westfield London as a highly suitable location for us to share our traditional Taiwanese wheelcakes. The team were quick to understand our vision and have been pivotal in securing our first site in a shopping centre in the capital.”

Etai Page, Leasing Agent at Shelley Sandzer, added: “Wheelcake Island is an exciting young brand looking to expand in the capital. Our personal approach meant we were quick to understand their needs for a new site that would increase the brand’s exposure, and they will no doubt benefit from Westfield London’s high footfall. We are delighted to support their expansion into this fantastic site.”

Shelley Sandzer is a leading and dynamic agency, specialising in the restaurant and leisure property sector.  The company provides considered and valued advice to many of the UK’s most highly regarded restaurant brands, centres, developments high streets and landlords, via a lateral thinking team with an unparalleled knowledge and understanding of the leisure business.  Shelley Sandzer is also known for the key role it plays in launching new entrants and unique concepts to the market, such as Duddell’s, Honey & Smoke, and Frame.

Shelley Sandzer acted for Wheelcake Island.

ENDS