Appear Here presents Give & Receive: A unique concept store in the heart of Seven Dials, showcasing a curated selection of independent brands

ThisDecember,AppearHere,theleadingmarketplaceforshort-termretail,willlaunchGive&Receive,acuratedemporium ofindependent brands-justintimeforChristmas.

AppearHerehaveteamedupwithstorecuratorMarinaGuergova(ofTheBasicsStoreand MarinaLondon)toopenGive&Receive,fortwoweeksfromSaturday8December,inLondon’suniquevillage,SevenDials,locatedintheheartoftheWestEnd.Theconceptstorewillbepresentedin atrulyindividualspaceat40EarlhamStreetatthesiteofaformerstables,bringingtogether40ofthehottestupandcomingindependentdesignersyou’vebeencovetingonInstagramintoonebeautifullycuratedhub,alongsidefestivefood,drinksandcreativeworkshopstocreateaChristmas‘market’withadifference.

Whoeveryou’rebuyingfor,thisisaone-stop-shopofferingcompletelyoriginalgiftsboughtdirectlyfromthepeoplewhomadethem.ThespacewillshowcasesustainablefashiondesignsfromTheAcey,chemical-freecandlesfromEYM,FrancescaGentilli’svintageBerberrugs,printsbyHôtelMagique,handmadeceramicsbyKANA,organichairandbeautyproductsfromGlasshouseSalon,MarinaLondon’ssilkbasicsandsomuchmore.TheGive&Receiveconceptstorewilloffershoppersanopportunitytobrowseexclusivehandmadeproductswhichareusuallyonlyavailableonline,whilealsoofferingshoppersachancetomeetthetalentedfoundersthemselves,asthey’llbeon sitetohelp youmake theperfect purchase.

InthePineTree-linedcourtyard,Good&ProperTeawillbeservingwarmingteaandcrumpetsfromtheir1974Citroën-Hvan;there’llbepopcornfromDrum&Kerneltosnackonanddrinks fromTheWineButler.Onceinside,visitorswillbegreetedbyaninteractivedisplayplatformbuiltbyFredRigby,alongsidecuratedgiftguidesfromstyleiconsincludingRosaParkandBrittanyBathgate.Downstairs,you’llfindthevibrantworkshopspacewhereyoucanmeetthemakersandtakepartinworkshopsthattheyrunthemselves.ThewholespaceisacelebrationofcreativityandbringstogetherAppear Here’sfavourite creativesforthe firsttimeunderoneroof.

Forthosefeelinginspired,thereareplentyofchancestounleashyourcreativitythroughoutDecemberatoneofthegift-makingworkshops,whereyoucanlearntomaketerrariumswithWe

areLeafage,makeyourowncharmnecklaces&braceletswithAlighieri,candleswithMilkwoodMargate,beautyproductswithHackneyHerbal,mysticalcrystalswithWolfSisterorjewellerywithWorkbench.Youcaneventakealife-drawingclasswiththebrilliantAlexaCoeandbidonherartasshe createsitliveinthestore.

Sincelaunchingin2013,AppearHere’scommunityhasgrowntonumberover180,000brandsacrosstheworld,usingtheplatformtofindforspacefortheirideas.Give&ReceiveisthelateststepinAppearHere’s missiontohelpindependent brandsaccessamazing spaces inprime areastobringtheir ideastolife.

AddyWilliams,SeniorRetailPortfolioManageratShaftesburycommented:“ThiscraftedconceptstorewillofferChristmasshoppersinSevenDialsadistinctiveexperienceinDecember.Give&ReceivebringscurrentandrelevantindependentbrandsintoSevenDials,joiningthecollectionofnichèanduniqueretailers,inLondon’sWestEnd.ThehandmadegiftsandworkshopspacewillfurtherenrichthecommunityatSevenDials.”

RossBailey,founder andCEOofAppearHere,explains:‘WethoughtitwastimetoraisethebarforChristmasshoppingandbringtogethersomeofourfavouritebrandsintheheartofLondon.AtAppearHere,webelieveincreatingbetterexperiencesinourcitiesforpeopletoenjoy–Give&Receivewillbetheperfectculminationofthis.We'reconstantlyinspiredbythepeopleinourcommunityandwelovewhatMarinahasdonethroughTheBasicsStore,whichhasappeared4times withusinLondon.So itmade perfectsensefor ustopartnerwithhertocuratethisspace.’

ENDS

NotestoEditors

TheStables,40EarlhamStreet, SevenDials,London,WC2H9LHOpenSaturday8DecembertoSunday23December2018.

MondaytoFriday:10am-8pm; Saturday:10am-7pm;Sunday:11am-6pm

Forthefullseriesofevents,activitiesandWorkshopsdetails:www.appearhere.co.uk/inspireFormoreinformation and imagesplease contact:

press@appearhere.co.uk/02030962180

For more information onSevenDials,pleasecontactAmyCassidyatAvervia  amycassidy@aver.uk.com

SevenDialsishometo95shops,includinginternationalflagshipsandconceptstores,renownedbeautyandgroomingsalonsaswellasover90award-winningcafes,restaurants,barsandpubs.Theareacomprisesof MonmouthStreet,EarlhamStreet,NealStreet,ShortsGardens,Neal’sYard,EndellStreet,SheltonStreet,MercerStreetandtheSevenDialsmonument.Combinedwithtwoluxury hotels,five theatres,twoprivatemembersclubs,a largenumber ofapartmentsandoffices,SevenDialsisauniqueretailandleisuredestinationin theheartofLondon.

Sevendials.co.uk

@7DialsLondon

Shaftesbury

Shaftesburyownsandmanagesa15-acrepropertyportfoliointheliveliestpartsofLondon'sWestEnd.Focusedonrestaurants,leisureandretailinthehighlypopular,sought-afterandprosperouslocationsofCarnaby,SevenDialsandChinatown,italsoincludessubstantialownershipsinEastandWestCovent Garden,Soho andFitzrovia.

Theportfoliocomprises nearly600shops,restaurants,cafésandpubs,extendingto1.1millionsq.ft.,593apartmentsand0.5millionsq.ft.ofoffices.AllourpropertiesareclosetothemainWestEndUndergroundstations,whichcurrentlyhandlec228mpassenger’sp.a.,andarewithintenminutes’walkof thetwoWest Endtransporthubs forthe Elizabeth Line, atTottenham CourtRoadandBondStreet,whichprojectionsindicatecouldbehandling200millionpassengersannuallybythemid-2020s.

AppearHere

AppearHereistheleadingmarketplaceforshort-termretail,connectingglobalbrands,creatives,designers,andentrepreneurstoamazingretailspacestomaketheirideashappenin.Bycreatinganonline processforrentingshort-termrealestate,Appear Herehelpsitsrapidly-growingnetworkof180,000brandsdiscoverprimelocationsinLondon,ParisandNewYorkCityforafractionofthecostofalong-termleaseandaseasyasbookingahotelroom.Thousandsofmajorglobalbrandsandluxurydesigners,fromGoogle,SpotifyandChanel,todigitalbrandsAwayandMatch.com,aswellasindependents,useAppearHeretofindandbookthousandsofexclusivespaces.Launchedin2013byRossBailey,AppearHere’smissionistocreateaworldwhereanyonewithanideacanfindspacetomake ithappen.

www.appearhere.co.uk https://www.instagram.com/appearherehq/

FashionDesign&MarketinggraduateofCentralSaintMartinsCollege,whowentontolaunchherownwomenswearlabel,MarinaLondonin2011,asmeansofprovidingwomenwith100%silkbasicsfortheireverydaywardrobe.In2014,shelaunchedTheBasicsStoreusingtheAppearHereplatforminordertosetupshoponthepopularRedchurchStreet,alongsidesixotherbrandsasmeansofbeingabletoaffordtherentthereforfourweeks.OvertheyearsthepopularityofTheBasicsStorehasoutgrownherexpectationsforthedemandofthiskindofretailexperience.HerunexpectedloveforretailovertheyearshasledhertoworkalongsideAppearHereandthinkaboutwhatpeoplegenuinelywanttoexperiencethattheycan’tfindsomewhereelseandalso howdobrandswanttoberepresentedinthestore.Brandhappinessisattheheartofhermissionsothattheycanthrive,beloyalandbeassuccessfulaspossible.Longterm,thisisgoodforeverybodyinvolved,aseveryoneishappy.

www.marinalondon.com https://www.instagram.com/thebasicsstore/